Search Engine Optimization (SEO) - Successful Organic Site Ranking
The WWW is a common tool around the globe.
The Web represents 24/7 and year-round marketing. Your local pizza place has a Web
site, and so does your competition. In fact, your potential buyers, and even your
competition may be an ocean away. How your company presents its abilities to service
its customers may be the difference in capturing business or not. Media services,
beyond static images, convey a lot, and if your business is not embracing current
marketing services - you may go out of business.
Being Found on the WWW through a search is an achievement as well as an opportunity.
For examples, please visit:
www.bydesignspc.com. These are well ranked sites due to technical ("bot"
friendly) architecture. Their message is direct, and the sites are fast and easily
Your site needs to both appeal to search engines (bots) and buyers researching potential
vendors by clearly describing what your company offers. Other facts that elaborate
on the those elements can appear elsewhere, and if visitors are interested, they
will navigate to that information; but the point is that your product and concept
has reached an interested party. After that, the intuitive navigation supports your
cause even more.
Organic Search Engine Optimization (SEO) is a dynamic process consisting of architecture,
words and much more. More importantly, even if ranked, your site may NOT elicit
interest depending on how your information is presented. Slow navigation, a cluttered
presentation, or not being precise, may have a negative effect on a potential buyer.
There are simple expectations that a company must meet to effectively convey who
they are, to both existing and potential customers. For existing customers, the
site must also be a functional tool and meet their sense of security in dealing
with you electronically.
This not a "How to SEO Provider guide." It is more of an introduction into the mechanics
of achieving organic / ethical visibility on the WWW. Keep in mind there are very
few, if any, magic bullets. Many things must be done well to achieve both search
visibility, and to encourage the potential customer to contact you. Once they do,
there is a high probability of securing the deal since the party is clearly interested.
Also, the statistics regarding traffic patterns should be reviewed against contacts
and sales, since they are near real-time.
SEO / Digital visibility Benefits
Maximize your company's
Increase your Marketing
with a 24/7 base.
Improve your image to
potential and existing customers.
Improve your service
/ products presentation.
Generate enough interest
for a potential buyer to contact you.
When a potential customer
contacts you through the Web, they already have a clear interest in your product.
Efficiently define your
business to appeal to a potentially global buyer.
Make your company unique,
even in niche markets, by appealing to the rapid research needs of today's buyers.